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Thursday, November 15, 2018

Alibaba Singles Day - Hustle All Day

I respect the hustle. I respect the work. I respect the speed and the scale. I now respect this mind blowing sales event, Alibaba Singles day. The collective hustle and sales process is very hard to wrap your head around. The enormous sales numbers are so unbelievable, that you can quickly lose focus and dismiss the idea as too hard to comprehend. One thing is for sure, the people of China seem to have the drive, passion and hustle to make these numbers a reality. Following the lead of founder Jack Ma should come with great pride and honor. In an earlier Alibaba blog, I included a video from CNBC called "The Brave Ones" about Jack Ma. In the video he talks about his childhood. There were 6 people in his family sharing $7 a month. He says we could eat 1 chicken per year. "It was terrible." Ma says.
I am beginning to understand where the drive and hustle comes from.
Okay lets get into the mind blowing Alibaba Singles Day numbers from the short videos below. Watch the videos (video/audio is my favorite way to gain more knowledge and information).

First Video - CNBC What is Singles Day?
Alibaba Singles Day is a 24 hr shopping event on 11/11 (November 11th)
All of this insane sales volume is happening on Alibaba's Taobao, Tmall and Alibaba sites (I think they are including Ali Express and Lazada this year too).
2017 Sales were $25 Billion
2018 Sales were $30 Billion
To put this scale into perspective, here are the comparable USA shopping numbers
2017 Cyber Monday $6.6 Billion
2017 Black Friday Online Sales $5 Billion
How is it possible to have such a huge sales holiday?
China population is 1.4 Billion
2017 Alipay had 1.48 Billion Payment Transactions. There were 256,000 transactions per second. Yeah, read up on Alipay and Ant Financial. Crazy.
775 million Parcels were shipped. That is double the number of people that live in the United States.


Second Video - Jack Ma Singles Day Challenge
This is a fun video! It has 4 rounds (battle challenges) of Jack Ma vs an Alibaba employee.
This fast moving Jack Ma challenge highlights just a small number of ways BABA is pushing $30 Billion in sales in 24 hours. There are some really cool hustles I noticed that seem very innovative, and US 
E-Commerce companies should take notice.
Round 1 - Jack Ma faces off with an Alibaba package handler. She crushes him. I imagine there are thousands of human package handlers at BABA and you know Alibaba has some of the most high tech automated package handling on the planet.
Round 2 - Jack Ma vs an Alibaba Model. This is interesting because they live stream fashion shows, models, live selling clothing and fashion. This is an innovative approach to increase sales. Live stream your employees to sell more. She wins 30 to 6. Cool video starting at 0:47 seconds in
Round 3 - Live stream small business selling. This is a eyeopening and innovating. Again, you have a small business owner live streaming, selling the hell out of lipstick. Employee beats Jack 1000 to 10. I think all of this streaming video highlights the huge growth potential and power of Alibaba Cloud Business.
Round 4 - Wrapping Live Crabs. This is fun too. It seems people love to buy fresh seafood during Alibaba Singles Day on the internet! She is good, beats Jack Ma 16 to 3.
Anyway. I hope you enjoy. Like I say, I am starting to understand the numbers on Singles Day, Hustle 24/7. Have a great day. 





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Alibaba Singles Day - Hustle All Day

I respect the hustle. I respect the work. I respect the speed and the scale. I now respect this mind blowing sales event, Alibaba Singles da...